By Jerri Lily
RIM, officially launched the PlayBook Tablet PC, tablet PC in the market and Apple iPad, and other computer manufacturers under a higher flat-panel products. Using a 7-inch touch screen PlayBook, Wi-Fi wireless connectivity and other high-end dual-core processor configurations. According to RIM’s official statement, PlayBook will be on sale early next year.
However, the possibility of Apple iPad PlayBook and other computer makers of flat panel products, but the contest in an invincible position is another matter entirely. At first glance, it seems a product that Apple iPad competent challenger’s role, but a careful look will find the paragraph after the Tablet PC also has inherent disadvantages. As individual consumers and business users in the market to find more suitable for their own similar products, PlayBook fate will likely end in failure. The following lists the top ten flaw PlayBook Tablet PC:
1. Screen size
PlayBook used 7-inch screen but arouse people’s questions. Consumers like Apple iPad 9.7 inch display, which is very difficult to be changed within a short time. When people iPad when compared with the PlayBook will find both work and play in the big screen more expressive. And this will only give PlayBook adversely affect sales.
2. Customers location ambiguity
PlayBook customer base in the end is an individual consumer or business users, RIM has not given a clear positioning. Although the company said, PlayBook major customers or business users, but PlayBook has a strong image processing and entertainment features, business users do not want to give their employees the best configuration so that a tablet PC. RIM PlayBook next step is to clear the target audience, then efforts to develop the customer market.
3. To be a clear marketing strategy
Comprehensive description of the functions in the video PlayBook, RIM did not set out to consumers with the functional advantages of the product. This video is to introduce the use of consumer-oriented feature begins, but to introduce the features of concern to the end business users. This in itself makes consumers feel confused. The video did not catch the actual characteristics of the product highlights. Unless RIM marketing strategy to improve its vague, or hard to believe PlayBook in the tablet PC market success.
4. The lack of 3G functionality
RIM said the current lack of 3G functionality PlayBook, but will launch with 3G capabilities in the future of PlayBook products. This is such a big fault. If RIM really lock the customer base for enterprise users, then the 3G feature is indispensable. This will only PlayBook RIM lost another major selling point. RIM needs to reconsider its 3G strategy. Otherwise PlayBook not yet added to our already lost in the starting line.
5. RIM itself is yet to be recognized
RIM itself is a successful manufacturer of smart phones. But until recently to bring comfort to the user in terms of product experience, the company has done or has been lacking. In fact, touch-screen smartphone market, RIM introduced Storm2 has been widely regarded as the mainstream mobile phone manufacturers mobile phone launched one of the worst. RIM needs to prove himself by PlayBook. RIM can not be achieved if the PlayBook self-redemption, potential buyers will soon be forgotten.
6. Browser performance has been questioned
Over the years, RIM’s browser performance has not the satisfaction of users. When the BlackBerry Internet web browsing is difficult to satisfaction of users. RIM promises PlayBook browsing experience will be greatly improved, but just not enough to make verbal commitments. PlayBook performance of the browser needs to become the industry’s trying to copy the object, this is the consumers expect RIM to bring its experience.
7. Related software development lags behind
Users want the product through its purchase from third-party software installed to improve product performance. But for RIM, it seems to be a problem, because over the years the company has relationships with software developers is very harmonious. RIM needs a range of software tailored for PlayBook, or a product that will not last long favored by the users.
8. Market timing wrong
RIM chose to PlayBook on sale early next year, which itself is a decision-making errors. This would not only take full advantage of its competitors given the Christmas holiday shopping season opportunity to hype the product, and second-generation iPad will also be on sale next year, which makes PlayBook will be in a very difficult situation. Most analysts believe that the second generation of Apple iPad are likely to be on sale next year. Once PlayBook and time to market for second-generation iPad too close, will greatly affect the PlayBook sales.
9. Cius from Cisco faces the challenge of Tablet PC
If RIM’s customer base will eventually PlayBook positioning for enterprise users, then, the company will find that Cisco Cius Tablet PC will face serious challenges. Cisco introduced Cius Tablet PC with Android OS operating system and integration with the current structure of Cisco Systems. This is the first to locate customers Tablet PC for business users, and is likely to go on sale early next year. Just from the outside, Cisco Cius enough to attract the attention of consumers. Thus, RIM’s PlayBook will start with Cisco Cius a desperate contest.
10. IPad’s influence is everywhere
We must not forget that Apple still sell very fire iPad. With the Christmas shopping season PlayBook fade from view, the majority of consumers still choose Apple iPad products. Apple iPad’s influence is everywhere. Apple to open up like this out of the tablet PC market based on the RIM and other Tablet PC manufacturers, is not that good news.
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