Birth Of An Industry: Backlink Certification

Posted on April 7th, 2018

By Eric Bank

The recent Google-JCPenny ranking controversy only highlighted what has been apparent for some time: Google and the other search engines are less effective at suppressing link spam than they are given credit for. I believe part of the problem lies with AdWords, which makes attempts to match the relevancy of keywords to landing pages. In fact, if you attempt to use wildly inappropriate keywords for your landing page searches, Google will jack up you CPC to the point where its unprofitable to use those keywords.

Why Didnt Google Recognize JCPenny LinkSpam?

If Google can evaluate keywords, why didnt it identify JCPenny link spam, forum spam, blog spam, etc? There are, I believe, two answers: (a) Google isnt as good at detection as it claims, and (b) for various reasons, Google wasnt motivated to apply what knowledge it had. Ultimately, the reasons really dont matter; the fact remains that as long as Google uses its current system of ranking websites based on number of backlinks, there will be plenty of opportunity for abuse.

In light of the JCPenny scandal, what should the search providers do? The most extreme reaction is simply to ignore backlinks. Talk about throwing out the baby and the bathwater! What would be the replacement proxy for popularity?

I propose that search engines separate popularity from authority. These are two different concepts and should be handled as such. Bernie Madoffs Ponzi scheme was very popular.

YouTube Preview Image

The Proposed Model

The bond industry has a relevant model. Companies like S&P and Moodys rate bonds so that the market can properly evaluate bond prices. Yes, Im aware that the bond ratings scandals in 2008 helped propel us into an enormous economic mess. The solution was to remove the conflict of interest in how the rating companies were paid, certainly not to abolish ratings.

Lets extend the model to the backlink business. First, can we hypothesize that, say, 100,000 backlinks to a single site is suspicious. How about 10,000? 1,000? At some point, the sheer number of links should become a negative. Second, lets agree that an automated webcrawler, can quickly determine if a backlink is real in the sense that the linked entities associate related content. Thus, our model is a company with a realistic number of proven backlinks that wants the search engines to reward them for having good links.

In this model, five certified links to Sears would have outranked 10,000 bad links to JCPenny.

Backlink Certification

Cue the backlink certifiers. Imagine a dedicated phalanx of webcrawlers whose sole job is to evaluate the legitimacy of links; it certifies the honest ones and assigns them serial numbers. The serial number data would be made available to all subscribing search engines. The search engines would now have a new means for ranking websites rather than just relying on unevaluated links. Only quality links would be used to rank websites a practice that would have exposed JCPenny. To keep the certifiers honest, set up an industry watchdog to look into abuses and deal with bad actors.

One may ask: why not just let each search engine do these link evaluations? Well, first, I dont trust them. They are in a conflicted position as witnessed by JCPenny, which is a large paid advertiser. Second, uniformity of results can only arise if a common mechanism is employed. Third, cover the certifier would take the heat from parties disagreeing with its judgment, shielding the search engine companies from some of the direct pressure.

I can hear the pessimists now: too costly, too time-consuming, wont work, will be gamed, etc. To them I say: establish a pilot project. Lets put it to the test. Let the search engine industry support an institute for link certification, and apply to it all the lessons learned from the bond-rating industry circa 2008. The industry would be encouraged to contribute its various link content evaluation algorithms to assist in differentiating good links from spam.

Keep it Private

The search engines, especially Google, right now are facing a credibility crisis, so they are under pressure to do something. If this proposal works, black-hat SEOs will be faced with a new challenge to overcome. If it fails, at least it was tried, and whatever costs involved can easily be absorbed by Google, Microsoft and Yahoo!.

A few caveats: leave the government out of it, maintain a low price tag for a link certification and agree beforehand on all the rules for evaluating the appropriateness of a link. For those who think its too expensive, how much money would JCPennys competitors have paid to expose the underhanded behavior before they lost millions in online sales to JCPenny?

The demand for a new link evaluation paradigm is real. Anyone care to fund it?

About the Author: Based in Knoxville, Tenn., Eric Bank has been a freelance writer of business-related articles since 1985. He holds a Master of Business Administration from New York University and an Master of Science in Finance from DePaul University. Eric freelances through




Permanent Link:

How Web Designing Improves Your Business}

Posted on February 12th, 2018

Submitted by: Designpluz Sydney

Large businesses or start-up business, today reach more than 100% of their potential customers due to their online presence with web design services. Online presence is not just about online ads that can be a cheap purchase. The online presence starts with the website of the company. Thanks to the website, you can present your company in the description and photographs of your products and services. The pages of your website that includes content such as text, photos, and other relevant links or contact details, when given a proper layout and Web layout eventually becomes your digital portfolio or what you call your personal website.

While you can create your own website or through word press templates and to manage web platform easy, you will still need the help of a web developer to give you meaningful results. May need to customize your website with web design that stands out among other web pages of companies in your industry. Word Press themes provide a functional platform, but you need a web developer to help maximize the WP potential that many novice entrepreneurs use.

However, you may be wondering why this site is important. For starters, your website is your business identity in the online community. It represents who you are in millions and millions of potential viewers around the world. It also gives you the opportunity to be contacted or contacted via Facebook or Google. These social networking sites are the propellers of your company name or the products or services you want to possibly advertise to the online community. With this, you can get a broadcasting benefit that is potentially cheap compared to prevailing traditional ads like TV ads, print ads, and others.

YouTube Preview Image

Thanks to your online presence, you are competitive and accessible to potential markets. However, as easy as it sounds, your competitors can move forward significantly if you do not get the help of the credible web developer team that can optimize the purpose of your website.

Designpluz Web Design Sydney can be of great help to get ahead of your competitors and potentially market your products, services or company name on Google and Facebook more effectively than working alone. Our Branding agency sydney work in a team with other developers, content writers, SEO link builders, whose Designpluz team. The web developers of the Designpluz are an expert in Drupal and Joomla, as well as Word Press which is very compatible with Google, in particular, therefore, the success rate of achieving a good online presence is at hand, affordable.

Professional web designers can use Corel Draw, Adobe Photoshop, and Adobe Illustrator. If they cannot, then they will not give you the best for your site. Choose Designpluz ! They know which Web Design Sydney is better and work along with customer ideas and suggestions.

Corel Draw is a standard that many companies opt for the web design in Sydney as it provides a strong web designer community. The experience of Adobe Illustrator is ensured because web designers team use this extremely powerful tool that allows very high customization functionality and advanced management that databases can be provided correctly by experienced web designers.

Whether WP, Joomla or Drupal you choose, you have landed on the right page because the Web Developers of Designpluz Sydney knows exactly how to help grow your business. The client gets what they need and as experts in web design, As a branding Agency Sydney Designpluz advice and propose the best solutions to your business needs.

The Web Design Sydney staff has the expertise and experience in managing complex websites and large-scale solutions. Then you made sure that you get value for your money.

Designpluz – Web Design Sydney of what we do best!

About the Author: Web Design Sydney – Designpluz is a professional web design company delivers beautiful yet functional websites for small to medium sized businesses.Web Design SydneyCheck more @


Permanent Link:}

Can You Really Advertise On Google Adwords For Free?

Posted on December 18th, 2017

By John Hartley

You need to be really careful when you read what people say on the internet especially if they are trying to sell something. So when I was told that you could place your adverts on Google Adwords for free I was more than skeptical.

Mind you, I know there are many people making a bucketload of money on the internet, and then there are the gurus who tell you they are and spend all their time trying to peddle the latest internet story to their list. So when one of these money-makers comes out of the woodwork it is worth listening but take everything they say with a pinch of salt.

Now out of the depths of New York comes a doctor who says he has been advertising on Google Adwords for free – to the tune of $87 Million in Google Pay-Per-Click Ads FREE! And that as a result he has been able to make a fortune. No one has ever heard of this guy but he has been quietly making money a lot of money for years.

No more worries about the cost of your Ads

Just imagine it. There you are with a new product to sell. You know what keywords to advertise under, you have roughed out a few ads, and you are ready to go. But the top bid is around $3.00, and you don’t want to spend more than $1.00, otherwise you will not make any money. Then you find that a bid of $1.00 will put you on 23rd position, which will be seen by hardly anyone. Obviously, this market is too competitive.

Not if you use Doctor John’s method. You bid $3.15, knowing in advance that you will not have to spend any money on that ad. You clean up, getting loads of impression, high click-through rate, and loads of sales every day.

Is this the Holy Grail of Advertising, the Nirvana of Google or what? But is it really possible? Surely, this guy is pulling a fast one. Well, let’s see what he says. First he points out that he has been quietly amassing a fortune on the internet for nine years and has owned 16 internet businesses. So he has been around, and he has obviously made a lot of money and he gives proof. Sammy Robbins, a user of his system says she earned $6,600 in one day, and several other people you’ve never heard of (a good sign) say that they have made it work.

YouTube Preview Image

Here is what Dr John says:

This system and what it involves has nothing to do with AdWords and/or AdSense credits or vouchers, nor the direct provision by Google any direct free advertising at anytime; nor any free pay-per-click or otherwise paid-for advertising directly; nor is it a magical code or script that blocks your webpage from being charged by Google or anyone else. But rather this is a system that if applied correctly, properly and effectively, and as instructed by its creator, allows for the elimination of the burden of costs pertaining to a customers pay-per-click and otherwise paid-for advertising expenses. It can even create several flooding streams of income pouring money directly into your pocket very quickly!

Then, he says:

You CAN now set your daily budget as high as you want to go (and thereby be assured of having ONLY the BEST *TOP PREMIUM* positions at all Search Engines — these are the color ribbon areas over the organic results everybody sees first!) But DONT worry as youll never pay for a single day of pay-per-click advertising regardless of how high you set your budget!

Well, if you have been struggling with your Adwords ads, then you have got to know more. So I have investigated this system fully, and here is what I found:


This is no scam.

This is a method you can use so your advertising effectively costs you nothing.

2.It works with any form of PPC advertising, such as Google Adwords, Kanoodle, MSN, MIVA, Yahoo Search, or any other one you like.

3.It is perfectly legal, and in fact Google and others are quite happy for this system to be used because they make more money from it.

4.There are two things you need to do to make this a success:

A) Write good Ads. Actually this is not so difficult so long as you study the Ads that are doing well on the keyword of your choice.

B) Bid on only the most targeted keywords. For example, if you are selling or preselling car navigation systems don’t bid on cars, bid on XYZ car navigation, XYZ GPS system and so on where XYZ is the product name.

C)Bid higher than the competition so you get the top position for that Ad. 5.You don’t need any technical knowledge to use this system.

For example, Google shows you how to place your ads, and even suggests keywords for you. You can use Google to find keywords but remember to use only the ones are directly related to your product. You will get the rest of the information you need to make this work in the product.

I can’t tell you what the secret is, but I can tell you that this is a genuine system that applied correctly will allow you to use Pay-per-Click advertising at no cost. Yes, you will be able to bid without worrying about the cost, and if you have anything like a decent product you can make a ton of money. If your product is no good, just advertise some of the great products around as an affiliate and you will make money.

Do I recommend John Cohen’s system for getting Google Adwords free? Yes, I do unreservedly. But excuse me, I need to go and get the system working and get my new Ads up on Google.

About the Author: John Hartley has been working on the internet for over five years and gives heaps of insider advice on systems like this at

Really Useful Marketing


Permanent Link:

Stay Away From Freelance Web Builders And Designers They Can Be Low Cost, But May Be Far More Expe

Posted on November 5th, 2017

A lot of startup businesses are seeking their web presence by way of an uncomplicated internet site or an interactive net portal. To achieve the web improvement activity they fight to find the means on internet. They search for means utilizing keywords like freelance internet developer, freelance world wide web growth or freelance website designers. Possibly they finish up viewing some web site of freelancer or they get to on the freelance heaven websites like rentacoder, getacoder, getafreelancer, elance or odesk. These kinds of sites have hundreds of thousands of affordable freelancers registered with them. Chances are you’ll set a job and you may get as numerous as 50-100 bids on your task inside of a day. This seems amazing in the beginning but it can be just a commencing of course of action. The difficulty will start now. Right here are very few difficulties you might deal with at preliminary stage.

1. You may have overwhelming bids which makes the selection difficult available for you.

2. Each and every certainly one of them tells you that they are the best, but rarely few of them are truly telling the reality.

three. You might not obtain only one freelance net developer meets all of your requires, Mr. A meets 50% matching necessities and Mr. B and Mr. C meets 25% every single, that boosts your troubles.

SO ultimately you selected somebody with all of your agreements on price tag and estimate, now you might see the second most significant pool of difficulties

one. The communication is usually a main concern, the freelancer isn’t going to reply e-mails promptly and neither do they continue being online many of the day since they have their entire time work opportunities elsewhere (that positions spend the complete time money)

2. The freelancer is a lone man or woman however the challenge of internet improvement requires various skills like undertaking prerequisite examination, style and design the web site mockup, HTML conversion, programming in PHP or.Internet, good quality take a look at and delivery. Commonly not one particular human being does all. This invites challenge #3

YouTube Preview Image

3. The freelancer both asks you to handle other resources for him or he goes and finds other freelancers to help you him; that will come on bigger price tag. Which means you squander great deal of time while your chosen freelance internet designer is hectic discovering help for him.

4. As I claimed in stage #1, the majority of the freelancers have their complete time work opportunities, this sort of work opportunities desire large amount of time and vitality, so freelance website designers or builders function on strange hours or they just don’t perform on some days if they are busy with their whole time jobs. This sort of conduct leads to further more delay to your challenge delivery.

5. You may come throughout different excuses for not delivering of the initiatives, some common reasons are “I am not well considering that very few days”, some emotional reasons like “My mother/father/daughter/wife will not be properly so I’m in hospital”. These kinds of excuses are emotional blackmailing approaches that may make you believe which the freelancer is in problems even though he is basically endeavoring to obtain some a lot more time.

six. The vast majority of the Freelance internet developers are over loaded with perform thanks to their low-priced hourly charges. Like overloading will make you undergo the delay with your world wide web enhancement task. That raise far more annoyance.

7. The key dilemma you could potentially come throughout is the fact that the freelancer disappears immediately after you paid out him advance funds on your project. Certain freelancers have quite a few accounts designed on odesk, elance, getacoder, rentacoder, getafreelancer sort of websites, so that they would end responding you and neither do they will return your original dollars.

So your prepare of conserving funds could close up dropping money and time, dropping time is a lot more pricey than losing cash.

How would you protect against this, below are basic reasons to pick a little website progress organization in comparison to a freelance net developer.

1. The company has extensive phrase prepare, so net progress corporations are expert.

two. Enterprise has a lot of means for online style and design, internet improvement, good quality testing and deployment so your undertaking certainly not suffers a delay.

3. Enterprise features a legitimate name, legal workplaces so internet enhancement businesses can signal a contract with you, a freelancer never indications a agreement or signing contract with freelancer has no which means.

4. An online improvement organization has several again assets so even if some developer or designer doesn’t display up, the company can substitute them with other builders, your do the job certainly not go through.

5. An online development corporation normally requires funds on milestones, so your money and project the two are safe.

six. Most significant stage is communication. You can obtain an excellent communicating people today in online development businesses because the manager is often a perfectly expert human being; he can take all tasks of challenges and repayments.

Above all its comfort any time you work with world wide web growth organizations, it will come at very little excess value but with large amount of facilities as explained over.

Option is yours, decide on a freelance net designer and damage your world wide web growth task or pick out an online progress company and run a successful web dependent organization.

Article Source:

About Author:

Jhon Hardy recommends to hire PHP Web Developers in India from a reputed Web Development Company for successful Web application development. Author: Jhon Hardy

Seattle Dsl Providers How To Get The Best Deal

Posted on September 27th, 2017

By Mike J. Rogers

Is there anything else you can do when you happen to be Sleepless in Seattle? Positively aside from having fun on the amazing landmarks and engaging in diverse food trips, at the comforts of your dwelling place, you would want a high speed internet access supplied by a

Seattle DSL


The internet acts an important role in our everyday transactions. Whatever we make and wherever we reach, most of these dealings are in some way linked to the internet. The updated and current news can also be watched through the internet. With that, we get the idea that connecting to a Seattle DSL service can surely build our lives easier.

What then is a DSL? And in what way do we connect to it? What facilities are necessary to be able to create a connection? How much are we charged in connecting to a Seattle DSL provider? These questions will be answered as we go along this article.

YouTube Preview Image

Digital Subscriber Line which also known as DSL, is a fast-speed internet service to give internet access to its clients. The DSL is one of the many offers that you can pick from. Cable services, fibre optic, satellite and dial-up connection are considered as other internet providers. In this juncture, the cable service mainly competes with the speed of the internet that a DSL deliver. The dial-up service at some point utilizes a telephone line to be able to access itself to the internet.

One key disadvantage that a dial-up connection has is that once the internet is connected, the telephone can’t be used at the same time, and vice versa. This is just the reason why the dial-up connection is not anymore advisable these days as other ways of getting connected are available already.

To begin a Seattle DSL connection, a modem is usually needed to be connected from the computer to the telephone wall jack. It will run as a translator to the computer’s digital signals and bring it to the DSLAM or the Digital Subscriber Line Access Multiplier. The DSLAM then acts as a switchboard to transmit requests created by the client and the internet.

A lot of Seattle DSL providers all over Seattle that are prepared to offer their service. A low speed internet speed plan mostly costs $12 USD/month while that using higher speed internet speed would go about $20 to $30 USD/month. The plan which a user may prefer shall depend on the requests that he has. Usually, the computer programmer who works a lot of programs with the internet will maybe call for a high speed internet access compared to a young person whose internet needs are to browse over Facebook and Twitter.

Being able to be connected through a Seattle DSL provider is like an obligation. Sometimes may let you listen about people who are not so much sensitive of the significance of the internet. Seattle DSL service will allow you to be updated most of the time and check the latest using the internet.

About the Author: To learn more about DSL Providers in Seattle and how to get the best deal on

Seattle DSL Providers



Permanent Link: