Why the Demand for Entry-level Luxury Cars has Increased in India?
by
Shailesh
In recent years, the entry-level luxury car segment has emerged as one of the fastest growing automobile segments in India. These days, an increasing number of Indian car buyers are opting for entry-level luxury sedans and SAVs. To meet the rising demand, the world’s leading automakers such as the BMW have launched many new models in India.
Here are some of the major factors that have contributed to the growth of entry-level luxury car market in India –
Younger Buyers
Back in the day, a luxury car symbolized a lifetime of hard work. The average age of luxury car buyers in India used to be around 50. Over the past few years, the average age has come down significantly. These days, many professionals, entrepreneurs, and businessmen who are in their 30s are choosing entry-level luxury cars over premium versions of passenger cars. This has played an important role in increasing the demand for luxury cars in India.
Changes in Lifestyle
The advent of globalization brought significant changes in the lives of people. A rising demand for luxury cars in India is a reflection of, more than anything else, changing lifestyle and growing aspirations of people. With a rise in per capita income, more and more people can afford luxury cars. Spending money on lavish cars is not something that is frowned upon anymore.
Rising Demand in Smaller Cities
There was a time when the demand for luxury cars was limited to major cities like Delhi and Mumbai. This is not the case now. These days, many of the luxury car buyers belong to smaller cities such as Kanpur and Lucknow. For this reason, the number of luxury car dealerships in these cities has increased steadily over the past few years. BMW has opened car dealerships in various tier two and tier three cities in India. Speed Motorwagen, a BMW authorized dealer, is one such dealership that has showrooms in Lucknow and Kanpur.
In the coming years, the demand for luxury cars is set to rise even further. As one of the most reputed luxury automakers, BMW has rolled out a number of luxury car models in India. A number of these vehicles cater to the needs and requirements of entry-level luxury car buyers. Apart from the recent launches, the brand has many more luxury car models in the pipeline. When it comes to buying an entry-level BMW sedan in Lucknow, the first step that one needs to take is to visit a certified BMW dealer.
Speed Motorwagen offers a wide array of BMW luxury cars including the entry-level cars such as the BMW 3 series sedan and BMW X1 SAV. It is the exclusive dealer for BMW cars in Uttar Pradesh.
Luxurious features, flawless craftsmanship and high-end materials are some of the features that have earned BMW a lot of praise from many car reviewers. Schedule a test drive to enjoy the great driving experience every BMW car model is known to offer.
Searching for a luxurious vehicle that you can rely on? Well, you should definitely pay a visit to Speed Motorwagen, an authorized BMW dealership located in Lucknow and Kanpur.
Are you looking for a family car which is spacious both for passengers and cargo? Well, you should visit
BMW Speed Motorwagen
once and have a look at all the models displayed in their inventory.
Article Source:
eArticlesOnline.com
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